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Custom assistants get a marketplace overhaul

Better search, ratings and revenue sharing for creators of custom assistants.

Humanopia Editorial Team · Sep 10, 2026 · 2 min read

Independent researchers were quick to test the claims. Early results broadly match what the company said, with the usual caveat: benchmarks measure narrow skills, and real work is messier than a test set.

Regulators have not commented yet. In the EU, new obligations for general-purpose models mean that documentation like this is now expected rather than optional.

The details

Privacy groups asked how the new data will be stored and for how long. The company says customer data is not used for training by default on business plans. Consumer plans have a setting that you should check.

  • Independent tests are still limited
  • Rolling out region by region
  • No change to default privacy settings
  • API access at a separate price

What critics say

Developers get the same capability through the API, with a separate price list. Several startups said they will update their products within days, which is usually how new features reach most people.

The question is not whether it works in a demo. It is whether it works on Tuesday afternoon with real data.

A technology analyst

If you use these tools at work, ask your administrator whether the new feature is turned on, and what the company policy says about using it with customer data.

What to watch next

We will update this story as more independent testing is published. If you have used the feature and want to share what you found, write to the editorial team.

Prices did not change, but limits did. Heavy users may hit the new caps sooner, especially when they upload large files or run long tasks in the background.

At a glance

QuestionShort answer
Who is affected?Most everyday users, gradually
Does it cost more?Not for now
What should I do?Try it on a low-stakes task first

How we reported this

For most readers, the change will be gradual. Paid users get access first, then the feature moves to free plans over the following weeks. Businesses usually wait for admin controls before they switch anything on.

The timing is not an accident. Competitors have shipped similar updates in recent months, and every lab wants to be the default choice when a company signs a yearly contract.

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